Advertisers
and content owners can measure in real-time exactly how many advertisements
have been delivered to their selected audience. Please note that this
is not an "estimate" as with Nielsen ratings, but an exact figure. These
statistics are continually updated on private web pages that advertisers
can view this live ratings data. The Symbiosis engine dynamically builds
these ad-hoc reports whenever they are requested.
Each advertiser
will have its own special section of our web site where they could view
live ratings data. The
Individual Auditor engine tracks the following statistics:
The number
of impressions per advertisement by user
The number of clicks (when the user clicks on an advertisement to find
out more)
The number of users who bought an item in the commercial by clicking
on it (instant gratification tracking)
The gender, age, marital status, language, location, income, occupation,
interests, etc. (all of the demographic details) about the user who
saw the advertisement
Individual
Auditor™ enables an advertiser to confirm to what extent the targeted
audience actually has watched the advertisement (within the time frame
designated by the advertiser). Unique and highly sophisticated pricing
algorithms determine the values (to both the advertiser and content
distributor) of each targeted customer. If the advertisement was prepaid,
price adjustments can be calibrated.
The information
gathered by our engine also is invaluable to marketers. We have developed
the statistical engine in such a manner that third-party applications
can be written that further analyze the data with advanced data-mining
algorithms. Important trends, distribution effects, buying habits, and
more can be extrapolated from the data we collect.
Continue
by following a link below to other products or jumping to the Symbiosis
or Pinpointer pages.
The number
of impressions per advertisement by user